At HABIA, we celebrate the successes of individuals in the hair and beauty industry and share their journeys with you. Meet our latest role model, Sam Marshall.

“My name is Sam Marshall and I’m the owner of The Beauty Guru, a Waxing Educator and DEI advisor, and a Trans Awareness Educator. I work for myself, setting up The Beauty Guru and Be Trans Aware.

After leaving my private school education at 16 because I was bullied and didn’t want to stay on, I enrolled myself in Beauty at Chesterfield College and achieved my BTEC ND in Beauty Therapy. Since then, I have continued to study and have gained my A1 Assessor, Level 4 Laser, various skin qualifications, (I have about 30!), Foot Health Practitioner, PTLLS, and more.

In terms of career progression, I started at Boots when I left college in 1998 and worked there for a couple of months in self-selection cosmetics. I have always been ambitious and went for a skincare specialist role there and came second out of the whole area. I then moved to Clarins on the counter and stayed until I had a year in Australia where I started working for Aveda as a spa therapist. It was here I learnt the do intimate waxing (1999). I came back to the UK and managed to work for them over here on the counters until I landed “beauty Manager” at Urban Retreat in 2004. I stayed there until we hit redundancy in 2013. I then took the plunge to go self-employed and did consultancy for a couple of brands, educated for Leighton Denny nails and waxing brands. I also spray tanned on X Factor for Leighton which was pretty cool! I opened The Beauty Guru 7 years ago and have been there ever since. 

I have a few hats at this point in my career. I run a small beauty clinic where I see clients for mainly skin and waxing. I also do a lot of gender affirming eyebrows and other treatments for my trans client base. I teach waxing and sit on the advisory committee for HABIA and help write the NOS and Code of Practice. I also wrote a trans awareness course in 2020 and teach that too, this is HABIA endorsed. And I sit on the BBC DEI committee, and advise for the FNP, VTCT and various other organisations around DEI.

The things I love most about my job are my clients, results and being able to make a difference to improve my industry. I would encourage people to consider a career in the hair and beauty sector as it provides variety, job satisfaction and opportunities. You can also earn a decent wage, be your own boss easily, specialise and even work from home. Just remember: People can’t do their own massages! Ever!”

Sam Marshall

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